
The client's portfolio of exclusive properties are all centred around Hyde Park in London. A significant proportion of the target market includes American executives. To that end a key aim of the brochure was to paint a picture of the each property's local environment and to characterise its particular charms so that those potential clients not familiar with London can gain some insight into the uniqueness of the location. A pocket-sized slip serves as both a convenient summary guide to the properties and, if required, as an effective direct mailing insert.
Client: Pegasi Management Company Limited