
The logo for the premier Jerusalem Angus herd is based on an evocative image of the original stockbull, Blacksmith, that has become irrevicably associated with the herd. The client was very clear about seeking a "realistic" representation of Blacksmith. The logo itself was created as a vector image to provide a scalability that makes it suitable for uses as diverse as headed notepaper through to farm signage.
Client: Jerusalem Angus Farm