flyer for dair house school

The flyer was produced as part of a complete marketing campaign to alert prospective parents to the changes taking place at the school. The brief was to create a fresh, cheerful and friendly identity for the school. The scope of the marketing campaign encompassed all aspects of the school's identity; from letterheads to newspaper advertisements; from prospectus to website; from school signs to minibus decoration. The reverse side of the flyer (above) uses simple 'stick people' drawings to convey both the age range of the school's pupils and the strong caring and family ethos for which the school is renowned. Within two weeks of the launch of the campaign enquiries to the school were up by 50% on previous years.

 

Seel also: Dair House website, Dair House prospectus

 

Client: Dair House School